The Capture Sprint is a focused, three-week project that takes you from “we’re not sure how to say this” to a clear message, a simple brand look, and a live landing page you can send to customers and investors. It is fast on purpose. We make a few important decisions, ship something real each week, and measure what changes.
You have a real product or a solid prototype, but your website or deck doesn’t explain it clearly. You need something honest you can show next week: clear words, a consistent look, and a page that helps people take the next step. This sprint is a good fit for founders and small teams who can make quick decisions and want momentum over polish.
You leave with one sentence that explains your value, three key points people should remember, a small brand kit (colors and fonts used the same way everywhere), a live landing page, five simple ad ideas to test, and basic analytics so you can see what works. You also get a short plan for the next 30 days so you can keep improving without guesswork.
We run for three weeks. Each week has a clear goal and ends with a piece you can use. We keep meetings light and decisions simple so the work moves quickly.
Goal: agree on a one-line explanation and three supporting points in plain language. We also list the most common questions and objections your audience has, and we write simple answers.
What to expect: a short kickoff call, a few quick questions about your customers, and a first draft of the homepage headline and the three points. We test the drafts on a few people who do not know your product and ask them to explain it back. If they can explain it, we’re on track. If not, we simplify.
What you get by the end of week 1: a message one-pager. It includes your one-line intro, the three key points with a sentence under each, a handful of short headlines you can reuse, and simple answers to common questions.
Goal: choose a small, consistent look that is easy to use and easy to read. This is not a museum piece. It is a practical kit that makes your pages feel like “you,” without slowing you down.
What to expect: we show you a few simple options for colors and fonts. We keep it focused: one accent color for important actions, a neutral set that works on light backgrounds, and two font weights for clean headings and body text. We check that text is readable on phones and that buttons stand out clearly.
What you get by the end of week 2: a tiny brand kit. It lists your main color, accent color, font choices, heading sizes, body size, link style, and button style. It also shows examples of how your headlines and buttons should look on the page. This kit is short so anyone on your team can follow it.
Goal: publish a clear, fast landing page that guides the right visitors to one action. We wire up basic analytics so you can see what people click.
What to expect: we turn the one-pager and the brand kit into a simple layout with honest copy and room for product screens. The page includes a headline, a short “who it’s for,” a few benefits, a quick “how it works,” proof (a quote or real example if you have one), and answers to common questions. We keep one main button, and we use the same label for it everywhere on the page so there is no confusion.
What you get by the end of week 3: a live landing page on your domain, a small set of images or screenshots sized for the page, five ad or social post ideas to test, and analytics that record clicks on the main button and the contact form.
We need one decision-maker, access to your current site or product so we can take screenshots, a few short calls (usually one at the start of each week), and quick feedback on drafts. If you already have a domain and a place to host the page, great. If not, we will help you set that up.
Included: message one-pager, small brand kit (colors and fonts), landing page copy and build, basic forms and analytics, five starter ad ideas, and a 30-day plan with three small tests to run next.
Not included by default: a full logo from scratch, custom illustrations, a complex multi-page site, or deep integrations. We can add any of these if you need them; we simply scope them as follow-ups so the sprint stays fast.
Kickoff (30–45 minutes): we learn who you serve and what problem you solve. We ask for real examples and we note the words your customers use. Mid-sprint check-ins (20–30 minutes, once a week): we show you drafts, we listen, and we decide. Final handoff (30–45 minutes): we walk through the live page, show you how to edit the text, and review the simple plan for the next month.
We keep feedback simple. If a line is not clear, we rewrite it in shorter words. If a block feels heavy, we cut it and keep the strongest parts. If a button does not get clicks, we try a new label or move it to a better spot on the page. We make small changes that you can see and measure.
Before: a homepage with a clever headline, too many options, and no clear next step. After: a plain headline that says the value in one line, a short list of benefits, one button that repeats, and a simple proof point like a quote or a number. The page feels calmer, and more people click the button.
If you do not have public proof yet, we use honest signals: a short story about a real user, a quick demo clip, or a simple comparison that shows how your product saves time or reduces hassle.
We look for faster understanding (can a new visitor explain what you do after a few seconds), more clicks on the main button, better quality contacts, and steady returns to the page. We keep it simple: if more people understand, click, and continue, the brand work is doing its job.
You will have a clear message, a small brand kit, and a live page. Next steps depend on your stage. Many teams add a second page (“How it works” or “Pricing”), or expand the small kit into a larger brand system. If you want ongoing help, we can support monthly improvements through our Creative Retainers. If you prefer to run it yourself, we will show you how to edit the page and track the results.
Three weeks is typical: one week for words, one week for look, one week to ship the page. If you can review drafts within a day, we can sometimes move faster. The only things that slow us down are slow decisions or waiting on assets. If we hit a blockage, we suggest the simplest way around it so we keep shipping.
Prices vary by scope, but most sprints fit in a simple range. If you only need the message one-pager and the small brand kit, cost is lower. If you add a fully built landing page and help setting up tools, cost is higher. We will give you a clear number before we start, and we will not add surprises later.
Make a short list of the top three questions people ask about your product. Gather a few screenshots you are comfortable sharing. If you have a quote from a user, even a short one, bring it. If you have nothing yet, that is fine—we can work with a quick demo or a simple story.
When we see it differently, we test. We show both versions to a few people who do not know your product and ask them to explain it back. The version people understand wins. We do not argue taste; we follow clarity.
You own the words, images we produce for you, and the page we build. We hand over all files and show you where they live. You can edit the copy, update images, and reuse the brand kit anywhere you like.
If you want a clear message, a small brand kit, and a live page in three weeks, this sprint is for you. Tell us what you want to make happen in the next 90 days. If we are not the right fit, we will say so and point you to someone who is. Start a project.
If you want a deeper visual kit, see Identity System. If you want more writing support across your site and emails, see Messaging System. If you are ready for more pages, see Web and Landing Pages. If you want steady monthly help, see Creative Retainers.
Clear words, a simple look, and a page that guides the next step. That’s how we turn quick attention into real action.
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