Creative Retainers give you steady progress every month. We plan small improvements, create new ideas, test them, and keep what works. The goal is simple: help more visitors understand you, trust you, and take the next step—without you managing ten different freelancers or juggling endless tasks.
Who this is for
This is for teams that want regular, practical help after launching a page or small site. You might have new features, seasonal campaigns, or ads to update. You might need fresh headlines, new visuals, or small UX fixes. You want a partner who knows your brand and ships useful work every week.
What you get every month
A short monthly plan tied to your goals. A set number of creative “slots” (for example: headlines, images, sections, or page tweaks). Weekly progress. A simple report at the end of the month with what shipped, what it changed, and what we’ll do next.
You always see work in small pieces you can approve quickly. No giant reveals. No mystery.
Types of work we do
Website and landing page updates: new sections, simpler layouts, faster images, clearer buttons.
Copy updates: fresh headlines and subheads, simple FAQs, clearer product explanations, microcopy in forms and messages.
Creative for campaigns: ad headlines and images, social post variations, email subject lines and short body copy.
Light UX fixes: reorganizing sections, improving spacing and readability, clarifying steps in a flow.
Small experiments: A/B tests for headlines or buttons, swapping hero visuals, moving a section higher or lower on the page.
What is not included by default
Large app builds, deep custom development, complex dashboards, or a full multi-language site. We can scope these as separate projects if you need them. The retainer focuses on steady creative work that moves the needle each month.
How the monthly cycle works
Week 0 (setup, first month only). We agree on 1–2 goals (for example: more demo bookings, better trial starts). We check access to your site, analytics, and ad accounts if you have them. We confirm the decision-maker and the fastest way to get approvals.
Week 1. Planning and first quick wins. We pick 2–3 small, high-impact items and ship the first one. You review in plain English (“keep / change / approve”).
Week 2. Create and test. We deliver the next items—new headlines, visuals, or a page tweak—and turn on any simple tests (like two headline versions). We watch what changes.
Week 3. Improve. We keep the winner, adjust the loser, and ship the next small improvement. If a test is close, we let it run a bit longer and work on something else.
Week 4. Wrap and plan. You get a short report: what we shipped, what changed (in clicks or sign-ups), and what we recommend next month. We confirm the next plan in a short call or message thread.
Examples of monthly deliverables
Two homepage headline options + updated hero section.
New “how it works” block with clearer steps and product screens.
Five ad variations (headline + image) for a single campaign.
A faster image set (compressed and sized) and a calmer layout for a long page.
A short email welcome series (for example: day 0, day 2, day 5) written in plain language.
FAQ rewrite to remove jargon and answer the top three objections clearly.
How requests and turnaround work
You can send requests any time by email or your preferred tool. We collect them on a simple list and sort by impact. We confirm what fits this month and what rolls to next month. Small items (like a headline swap) can turn around within a few days. Bigger items (like a new section) usually ship inside the month.
What we need from you
One decision-maker, quick feedback on drafts, and access to your site or CMS. If you run ads or email, access to those accounts helps us see real results. A 20–30 minute check-in at the start of each month keeps us aligned; otherwise we keep meetings light.
Our simple rules for copy and design
Plain words first. One idea per sentence. Short sections. Real examples over vague claims. Buttons that say the action in simple terms (“Book a demo,” “Start free,” “Get a quote”). Calm pages that are easy to read on phones. These rules make content easier to approve and faster to ship.
How we measure progress
We look for faster understanding (can visitors explain what you do after a few seconds), more clicks on the main action, better quality contacts, and steady returns to key pages. If a change helps, we keep it. If it does not, we roll it back and try something else. One change at a time, measured in behavior—not adjectives.
Reporting you’ll actually read
At month end, you get a one-page summary: what shipped, what moved (with simple numbers), and the plan for next month. No long slide decks. If you need to share results with your team or investors, you can forward this summary as is.
Timeline and cadence
We work in weekly beats. You’ll see something new most weeks. If a test needs longer to reach a result, we keep shipping other items in parallel so the month still delivers progress.
Pricing and scope
We price by the amount of creative work per month (for example: a set number of deliverables or hours). If you have a campaign month and need more, we can add a one-time boost. If you have a quiet month, we can focus on cleanup and speed wins. You’ll get a clear number before we start and we stick to it.
Pause or cancel
You can pause at the end of any month if you need a break or want to regroup. You can cancel at the end of a month with a short note. No hidden penalties. We’ll package any work-in-progress and hand it over cleanly.
Ownership and handoff
You own the words, images, and page updates we create for you. We place files where you can find them easily. We also write a short “how to edit” note for your CMS so your team can make small changes herself.
Tools we use
We work inside your CMS when possible, and share drafts as simple docs or links. For images and screens, we deliver web-ready files that load fast. For tests, we use your existing tools or suggest simple options. No heavy software required.
A typical first month
Week 0: setup and goals. Week 1: fix the headline and hero; ship new main button label. Week 2: add a clear “how it works” block; compress slow images. Week 3: rewrite the FAQ with straight answers; test a new ad headline. Week 4: keep the winners, write a short report, plan next month.
Before and after
Before: a busy page, unclear promise, mixed button labels, slow images, and ad copy that doesn’t match the site. After: a plain headline that lands, one clear button label that repeats, a calm layout with faster images, and ads that promise the same thing the page delivers. Result: more people understand and act.
How to prepare
Write the one result you want next month (for example: more demo bookings). Share your current homepage link and any key ads or emails. Bring three questions customers ask the most. If you have none of this yet, that’s fine—we’ll help you shape a simple starting point.
Good pairings
If you need the words first, see Messaging System. If your look is inconsistent, see Identity System. If you need a fresh page live, see Web and Landing Pages. If you want a fast start that ends with a live page, try the Capture Sprint.
Ready to keep momentum?
If you want steady, useful progress every month—without managing a dozen tasks—we can help. Tell us what you want to make happen in the next 90 days. If we’re not the right fit, we’ll say so and recommend someone who is. Start a project.